Virtual Reality-A way for your brand success in 2019

What is Virtual Reality(VR)?

We are living in an era of technology where everything we hear is more or less connected to technology. We have grown too faster from the age of the computer to the age of the internet. We wake up to the beep of an alarm, a technology and we sleep after switching off the laptop, again a magic of technology. Further to add on to the miracle of technology, Our tech savvy’s have found something amazing called Virtual Reality.

The Virtual Reality is an artificial environment which is created with software and presented to the user in such a way that the user suspends belief and takes it as a real environment. The best virtual realities can immerse the user completely. Here the point is VR should not be confused with simple 3-D environments that are found in computer games. The system responsible for running the virtual environment must track the user’s motion, especially the head and eye movements through which it can react and change the images on the display or act on any related events.

How do the things work in Virtual Reality?

The primary object of VR is to stimulate the vision. Every VR headset aims to perfect their approach to creating an immersive real environment. Every headset puts up a screen in front of eyes thus, ignoring any interaction with the actual world. Two autofocus lenses are placed between the screen and the eyes that get adjusted based on individual eye movement and positioning. The visuals on the screen can be either by using a PC or a mobile phone.

The certain requirements to create an immersive reality are:

  • A frame rate of minimum 60fps
  • An equally competent refresh rate and minimum 100-degree field of view (ideal to be 180 degrees)

Here the frame rate can be defined as the rate at which the GPU can process the images per second and screen refresh rate is the pace of the display to render images. FOV is the extent to which the display can be used to support eye and head movement. In case either of these doesn’t work as per requirement, the user can experience the too much time gap between their actions and the response from the screen. The ideal response time needs to be less than 20 milliseconds to trick the brains which can be achieved by taking together all the above factors at the right proportion. There is another issue which has to be given importance here is to prevent tearing i.e cybersickness resulting due to the inconsistency between the frame rate and refresh rate. In case the GPU’s fps is more than the screen refresh rate then the image can become distorted. To come over this issue, the frame rate must be limited to the monitor’s refresh rate. Generally, this is done using a technology called Vertical Sync (VSync).

The below stats shows the real picture of Virtual Reality since 2014. The survey conducted by KZero, shows the active users of VR from different sectors speaks about the power of Virtual Reality.

How do the things work in Virtual Reality?

How Virtual Reality impacts your Business?

In the present era there are more consumers who are in urge to see the power of virtual reality . According to Greenlight Insights 62% of consumers says that they would feel more engaged with a brand that gives  a Virtual Reality experience to its consumers and 71% of consumers have a thought that brand is forward-thinking if it uses virtual reality. These statistics provides the rough idea on how virtual reality becomes necessary for the business in the near future. So, let’s try to understand the impact of Virtual Reality to the business.  

E-Commerce is redefined with VR

E-Commerce is redefined with VR

In E-Commerce, using the “Shoptical” cardboard VR viewer, customers are treated to a personalized experience that brings the in-store experience to them online at any time and anywhere.  When customers add items to their cart, shoppers are shown a series of related products, creating a continuous shopping experience directed by their personal preferences and shopping history.  When customers shop with the Shoptical, customers can experience the products from every angle with the freedom to move, rotate, and zoom in on them however they choose. This can help to gain trust over online shopping.

VR can be the future of Content Marketing

VR can be the future of Content Marketing

We all know how the content is used by brands to communicate with their customers.  The major brands used content to give the real experience of their product to the customers. But now the technology has changed even though content remains the king, the style of presentation will change the whole of content marketing. The companies started using Virtual Reality to tell their story and give the real experience of their product.

Training is much useful with the help of VR

As virtual reality provides immersive, engaging and highly interactive experience, the major companies are looking forward to training their employees through virtual reality.  United Parcel Service (UPS) a multinational package delivery company is United States has already announced that it would start training their delivery drivers to spot and identify road hazards using VR headsets that gives the experience of driving on city streets.

A big boon to Product prototyping

Companies will be able to use Virtual Reality to better visualize and design the product that they are developing unlike before. With the introduction of VR company’s product can be precisely designed, analyzed for its functionality, and can also be modified multiple times even before it is sent to production. The company’s decision makers and the product’s end users will also be able to give some useful feedback about the product which can be insisted on the product in the initial stages of development.

A Way for efficient business travel and meetings

A Way for efficient business travel and meetings

All you need is a VR headset. Now we can save our business travelling time by attending the meeting just sitting right in the office and the meetings go quick and efficient with the VR technology. It can save more time and be a productive asset for our business communication.

Human Resource department will be happy

The Virtual Reality will help the HR department in taking the interviews of candidates who have applied for a job.  The department will be able to interview the candidates from different locations face to face in a virtual conference room, where the HR heads can also observe the facial expressions and body languages of the candidates. Further, large companies can have remote offices for candidates to use the infrastructure and participate in the interview or discussions.

Thus, Virtual Reality is going to be the yet another technology which will take the business a step forward in the coming future. All you need to do is update yourself and get ready to find the tremendous changes in all most all the business fields. It’s not only going to change the way we business but in the meantime, it is going to save our time and energy and increase one’s productivity.


What is material?


3D world

The material environment is a 3D space, which means all objects have x, y, and z dimensions. The z-axis is perpendicularly aligned to the plane of the display, with the positive z-axis extending towards the viewer. Every sheet of material occupies a single position along the z-axis and has a standard 1dp thickness.

On the web, the z-axis is used for layering and not for perspective. The 3D world is emulated by manipulating the y-axis.

3D space with x, y, and z axes

Light and shadow

Within the material environment, virtual lights illuminate the scene. Key lights create directional shadows, while ambient light creates soft shadows from all angles.

Shadows in the material environment are cast by these two light sources. In Android development, shadows occur when light sources are blocked by sheets of material at various positions along the z-axis. On the web, shadows are depicted by manipulating the y-axis only. The following example shows the card with a height of 6dp.

Shadow cast by key light

Shadow cast by ambient light

Combined shadow from key and ambient lights

Material Design- Based on Google


We challenged ourselves to create a visual language for our users that synthesizes the classic principles of good design with the innovation and possibility of technology and science. This is material design. This spec is a living document that will be updated as we continue to develop the tenets and specifics of material design.


Create a visual language that synthesizes classic principles of good design with the innovation and possibility of technology and science.

Develop a single underlying system that allows for a unified experience across platforms and device sizes. Mobile precepts are fundamental, but touch, voice, mouse, and keyboard are all first-class input methods.


Material is the metaphor

A material metaphor is the unifying theory of a rationalized space and a system of motion. The material is grounded in tactile reality, inspired by the study of paper and ink, yet technologically advanced and open to imagination and magic.

Surfaces and edges of the material provide visual cues that are grounded in reality. The use of familiar tactile attributes helps users quickly understand affordances. Yet the flexibility of the material creates new affordances that supercede those in the physical world, without breaking the rules of physics.

The fundamentals of light, surface, and movement are key to conveying how objects move, interact, and exist in space and in relation to each other. Realistic lighting shows seams, divides space, and indicates moving parts.

Bold, graphic, intentional

The foundational elements of print-based design—typography, grids, space, scale, color, and use of imagery—guide visual treatments. These elements do far more than please the eye. They create hierarchy, meaning, and focus. Deliberate color choices, edge-to-edge imagery, large-scale typography, and intentional white space create a bold and graphic interface that immerse the user in the experience.

An emphasis on user actions makes core functionality immediately apparent and provides waypoints for the user.

Motion provides meaning

Motion respects and reinforces the user as the prime mover. Primary user actions are inflection points that initiate motion, transforming the whole design.

All action takes place in a single environment. Objects are presented to the user without breaking the continuity of experience even as they transform and reorganize.

Motion is meaningful and appropriate, serving to focus attention and maintain continuity. Feedback is subtle yet clear. Transitions are efficient yet coherent.

10 webdesign trends in 2015

In 2014, the biggest web design trends included: grid layouts, flat design, background videos, and the increasing capabilities of HTML5 APIs.

So which trends, technologies and techniques will define 2015? net magazine set out to uncover them by asking 20 of the web’s brightest designers, developers and thinkers.

Here’s our list of 2015’s defining trends. Some ideas are featured in net magazine’s feature. Most contained here are exclusive, and you won’t read them anywhere else.

1. Huge background images

02. Card-based design

Creative director Haraldur Thorleifsson says card-based design will be big: “Content needs to fit on different types and sizes of screen, and cards are the easiest way to make that work across platforms.” He adds this presents a design challenge, since cards can be dull, “but we’re seeing fun, clever takes on this from companies like Google”.

03. Digital-first branding

Clearleft founder Andy Budd ( says “as more companies realise their customers’ primary experience with them is online, we’ll see more digital-first-approaches to branding”. He predicts companies “ditching traditional branding agencies who treat the web with the same care as a branded mug”, instead “commissioning digital agencies to conceive a brand that works first online before filtering down to other channels.”

Ghostly Ferns founder Meg Lewis ( adds this may result in “more brands with responsive, fluctuating logos,” which will “force designers to think about a logo from ‘big picture’ to ‘minute detail’ as it scales”.

04. Open data

Sally Jenkinson says open data’s been on the rise, but many digital spaces remain “more closed than ever” and so “leaders such as The Open Data Institute are working to promote more openness”. She reckons this will gain public awareness in 2015, and projects will respond accordingly, in terms of publishing and consumption.

Clearleft’s Andy Parker says we’ll therefore see “more public and private companies making data and content available”. In turn, this will result in “some pretty spectacular services being created, like the Cern sandbox”.

05. Responsive design – evolved

Designer Victor Erixon ( expects the industry to “continue maintaining simple and minimal aesthetics,” with the web “becoming fully customised for different viewports”.

But others see responsive design going further. Jonathan Smiley ( thinks we’ll see “responsive design practices become more important in native apps,” in part through a proliferation of wearables. “Apple Watch, for example, relies on a responsive-like flow to accommodate a small screen, and so while 2015 isn’t the year the web and native become the same, it’ll get us much closer.”

06. Privacy

Designer Laura Kalbag ( says we’ve long “designed for security, so people can trust forms and checkouts with their information”. Now, as people become aware of how data can be exchanged with third parties, “they’ll be reluctant to share it without good reason — and rightly so”.

07. Isomorphic JavaScript

Aaron Gustafson has a different take on JavaScript frameworks

Web design author and practitioner Aaron Gustafson has an alternate take on investment in frontend JavaScript frameworks like Angular and Ember: “Development benefits can be great in terms of speed of development, but there are costs to using this approach. JavaScript is the single biggest point of failure in any web-based product. Unlike on the server side, we do not control the execution of code in the browser.”

He therefore reckons we’ll see more use of isomorphic JavaScript, for companies that have heavily invested in JavaScript for their site infrastructure: “It offers improvements in the areas of performance, SEO, and maintainability to boot. Airbnb and Twitter have moved to this approach. Others will surely follow.”

08. Iteration

Designer Robby Leonardi mulls that perhaps 2015’s big trend will be iteration on what we already have: “We just had trends such as responsive and flat design, and it will take time for another big thing to happen.”

By contrast, he sees enhancements on existing concepts and technologies, with increasingly sophisticated web layouts, better typography, and more designing in the browser.

09. Vibrant design

Google’s Material design is set to inspire designers

BaseKit co-founder Richard Healy believes Google’s Material design specification – intended to combine the texture and tactility of paper and ink with the ‘imagination and magic of digital’ – will inspire designers.